Recently, iiMedia Research, a global third-party data mining and analysis agency for new economic industries, released the "2023-2024 China Anti-Aging Industry Innovation and Consumer Demand Research Report". The report states that the global aging problem is becoming increasingly prominent. Simultaneously, driven by enhanced "self-enjoyment" awareness and the rise of the beauty economy, the global anti-aging market scale continues to grow. In 2023, the global anti-aging market scale grew by a significant 7.8% year-on-year, and it is expected to reach nearly $300 billion by 2025.
To effectively address the issues brought by aging and the trend of anti-aging among the younger population, many countries worldwide are promoting sustainable social development through medical aesthetics and other means. According to the report's data, developed countries such as South Korea, the United States and Japan, the penetration rates for medical aesthetics have reached 21.0%, 16.8%, and 11.1% respectively.
However, the demand for anti-aging goes far beyond this. Based on individual skin differences, over 90% of consumers believe it is necessary to conduct regular skin tests. The concept of scientific skincare and evidence-based skincare for anti-aging is becoming increasingly popular. According to the report's top three consumer concerns regarding purchasing anti-aging skincare products, a significant 84.3% of consumers indicated that they are unsure of their current skin health status, making it difficult to assess the suitability of product efficacy. Additionally, 54.7% of consumers are unsure of their own skin type, which complicates judgment on whether product textures are suitable for them.
Against this backdrop, anti-aging products that are tailored to individual skin types, such as skin analyzers, are of significant importance. Regarding understanding skin conditions, 52.1% of consumers believe that AI skin analyzers are the main channel. Concerning the functions of skin analyzers, consumers most expect to receive accurate and reliable test reports, followed by scientific skincare recommendations. They also want to understand the causes of skin problems comprehensively and hope for a thorough assessment of skin conditions. Among medical aesthetics consultants, professional AI skin analyzers and cosmetics counter attendants, consumers have the highest trust in AI skin analyzers.
Currently, internationally renowned brands such as NOVIS and Estee Lauder, as well as innovative brands like BLOOMAGE BIOTECH, which have deeply cultivated the industry for many years, occupy significant shares in the anti-aging market and have a wide-ranging influence on the industry. In the field of AI skin analyzers, the brand EveLab Insight (www.evelabinsight.com) has conducted in-depth research in collaboration with Dr. Wang Sijia's team from Lab-SADS (Joint Laboratory for Skin Analysis & Digital Standardization). Their two major research achievements, "Genome-wide association study of the nasolabial fold identified novel variants associated with facial morphology" and "Identifying Facial Regions and Aging Features Associated with Perceived Age: A Deep Learning-Based Facial Aging Assessment Method" were selected for publication by the Society for Investigative Dermatology (SID) and the International Society for Biophysics and Imaging of the Skin (ISBS) respectively. According to the "2023-2024 China Anti-Aging Industry Innovation and Consumer Demand Research Report," EveLab Insight utilizes advanced photographic optical technology, deep learning algorithms, and related technologies in dermatology research to achieve quantitative scientific measurements of skin health and aging. It explores cross-channel beauty solutions for customer skincare needs. In addition, EveLab Insight continues to refine stable and precise algorithms for different skin tones, contributing to the formulation of "Evaluation criteria for human skin" and filling gaps in Asian skin standards. Their flagship product, Eve V, can complete 3D facial modeling and scanning in as fast as 25 seconds, providing accurate skin test reports. Eve M focuses on precise multidimensional skin condition detection. Eve Key offers high-precision real-time skin analysis and provides configurations for accessible mobile skin consultations. Eve Smart is a skin analysis system using photos, offering a convenient and accurate skin testing experience.
Similarly, several globally recognized brands are interested in entering the field of AI scientific skincare, such as DIOR and EFFECTIM, who have teamed up with EveLab Insight for strategic cooperation. For instance, EveLab Insight and DIOR jointly developed the Dior AI Beauty Skin Test feature, which accurately locates facial skin imperfections through images and analyzes their causes. EFFECTIM leverages EveLab Insight's facial recognition technology and patented image semantic segmentation technology to launch the innovative Smart 3D Facial Diagnosis.
iiMedia Research analysts believe that under the accelerating trend of anti-aging market rejuvenation worldwide, the development prospects for anti-aging products have become increasingly promising. As the concept of "healthy aging" gradually gains popularity, "evidence-based skincare" will become the mainstream form of scientific skincare. AI skin analyzers that are more convenient and accurate are expected to be more welcomed by the market.
